Jun 11 2014, 4:45am CDT | by Poch de la Rosa
ESPN's John Keim says the ad will only be shown in only seven select cities nationwide:
"Opponents of the Washington Redskins' name have once more made it clear: They're not going to stop and they plan to target more than just football fans with an ad scheduled to run during the NBA Finals.
"The Yocha Dehe Wintun Nation will run a one-minute ad Tuesday night during Game 3 between the San Antonio Spurs and Miami Heat.
"The ad, part of the Change the Mascot campaign, will air only in Washington, San Francisco, Chicago, Dallas, Los Angeles, New York and Sacramento.
"Meanwhile, the Redskins hired a a lobbying firm. According to Politico, in the disclosure announcing the hiring of McGuire Woods Consulting in late May, it stated their responsibilities will be 'discussions of team origins, history and traditions, Washington Redskins Charitable Foundation and youth sports, activities of Original Americans' Foundation.
"The Redskins used former political consultant Larry Davis to combat some of the criticism last year. They've also tried to diffuse some of the controversy by starting a foundation designed to provide resources to tribes around the country.
"The team continues to be aggressive in combating criticism. Team president and general manager Bruce Allen sent a letter to Senate Majority Leader Harry Reid (D-Nev.) last month, responding to a letter nearly 50 senators signed and sent to NFL commissioner Roger Goodell.
"The league's tax status has come under attack as well, led by Sen. Maria Cantwell (D-Wash.), the chairwoman of the Senate Indian Affairs Committee.
"A week after Allen sent his letter, the team started a Twitter campaign for fans to let Reid, an outspoken critic of the name, know what they think of the name with the hashtag 'RedskinsPride.' But that led to widespread criticism.
"However, both sides said they were pleased with the comments and what they heard from fans.
"Though Tuesday's ad will only air in selected markets, it could be seen on numerous sites online. A two-minute version also was available online and had nearly two million views as of early Tuesday afternoon.
"The Proud to Be commercial uses adjectives to describe Native Americans, from struggling to resilient. A voice closes by saying, 'Native Americans call themselves many things. The one thing they don't...' It then cuts to a Redskins helmet."
The Washington Post's Dan Steinberg interviewed Tim Critella, who, along with his wife Brittany, wrote the song for the ad:
"Tim Critella was cooking chili and drinking a beer back in January when a friend tagged him on a Facebook post linking to a video on Hot 99.5's site. Still cooking at the stove, Cretella clicked the link on his phone.
"'It was like a movie scene,' he recalled. 'I held my phone up, and then I literally spit my beer out when I heard the first ding of the guitar.'
"'Holy cow,' he rememberd thinking. 'That's my song.'
"The video was the two-minute ad advocating for a Redskins name change, which the National Congress of American Indians produced before the Super Bowl. The guitar ding -- and subsequent music -- was written by Critella and his wife Brittany, a singer/songwriter duo unaccustomed to a national audience.
"And the ad's message was of particular interest to Cretella, a lifelong Redskins fan who grew up in Prince William County, lives in Old Town, is married to a fellow Redskins fan and is friend almost exclusively with Redskins fans."
Behind Kawhi Leonard's 29 points, the Spurs beat the Heat, 111-92 on Tuesday to grab a 2-1 lead in the 2014 NBA Finals.
Poch de la Rosa
Poch de la Rosa follows all major U.S. sports: NFL, MLB, NBA, NHL and the NCAA. His favorite teams are the Colts, Braves, Pacers, Sharks and Irish, respectively.
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