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Sony targetting families with kids with its PlayStation TV

Jun 12 2014, 3:02pm CDT | by , in News | Gaming

Sony targetting families with kids with its PlayStation TV
Photo Credits: Sony
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PlayStation TV is the first ever device which is going to take causal gaming to a whole new level for an experience which has never been seen before.

Sony found a way to counter Apple’s Apple TV and it was the PlayStation TV which is a rebranded Vita TV priced at $100. It has been scheduled for launch in North America and Europe this fall and also plans to compete with Roku and Amazon Fire TV streaming boxes which are quite abundant in the market at the moment. But what the PlayStation TV is going to offer is way beyond what any of these streaming devices could offer and the excitement lies in the fact that it is the first of its kind.

PlayStation TV is the first ever device which is going to take causal gaming to a whole new level for an experience which has never been seen before. The good news in that the PS TV’s library is literally flooded with all sorts of gaming titles which come in from all platforms including PS Vita, PSP, PS One, PS3 (via PS Now's cloud streaming) and PS4 over Remote Play. Moreover, users will also be able to stream video content.

While many of us had been wondering who exactly this PS TV is going to target considering all market being overtaken by the current PS 4, Sharon Kapitula, platform planning manager for PlayStation, explained the reasons behind Sony’s plans. The company is also deciding to launch this new device as part of a bundle offer which would contain The Lego Movie Videogame and a DualShock 3, the controller that shipped with the PS3, in the box.

"We're really going after this new audience of families with kids that can play [PlayStation TV] together, with games that are accessible. [We] feel like that's the easiest and most accessible [way] for people just coming into the PlayStation ecosystem," she said. "We figure the guys or girls that already have a PS4 will already have a DualShock 4, so they can transfer it... if they're buying the standalone hardware."

source: engadget

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