Sarah Harbaugh, wife of San Francisco 49ers head coach Jim Harbaugh, is featured in a new Dockers commercial pleading to stop the "Dad Pants" syndrome.
Jim Harbaugh's wife Sarah is out to stop "Dad Pants."
"Jim Harbaugh's wife Sarah vowed last season to do something about the 49ers coach's pleated khakis, and she's hilariously accomplishing the feat.
"In a Dockers commercial set up as a public service announcement, Mrs. Harbaugh unveils how the non-pleated, flat-front pants look on her husband, who's shown tending to a barbecue grill.
"'I'd like to talk to you about a serious condition affecting countless men in our country,' Sarah Harbaugh says while sitting on a living room couch. 'I'm talking of course about 'Dad Pants,' the shapeless, pleated tragedy that too many men find themselves in every day.
"'I was there. My handsome, vibrant, successful football coach of a husband suddenly looked like he'd hung the curtains from his belt.
"'Thankfully Dockers has discovered the antidote for dad pants. Since Jim started wearing Dockers, he's a whole new man.'
"Cue the couple's oldest daughter, Addison: 'Mommy, who's that?'
"'That's your dad,' Sarah responds.
"The ad concludes: 'If you or a man in your life are living with 'dad pants,' I urge you to visit Dockers.com/stopdadpants. Help us rid the world of 'dad pants' and you could win a trip to one of Jim's games. Together we could end this tragedy once and for all.'
"Two days after the 49ers clinched a berth in last season's NFC Championship Game, Sarah Harbaugh called into 99.7 FM and shared her dismay in her husband's daily choice of pants. 'I will not take the blame for his outfits,' Sarah said on the show. 'I've thrown them away many of times. I've asked him: 'Please, pleats are gone. Wear the flat front.' He has a flattering body.'
"Harbaugh doesn't have any lines in the Dockers (no pleated pun, intended). But he did address his wardrobe in January following his wife's radio interview.
"'They were making quite a bit of sport for me. But, problem solved there,' Harbaugh said. 'Well, the Levi's and the Nike and the Dickies makes a flat khaki so happy wife, happy life.'
"Harbaugh has previously worn Dickies khakis. Dockers are made by Levi's Strauss & Co, which owns the naming rights for the 49ers' new Santa Clara stadium. The 49ers' practice field and game-day attire is sponsored by Nike.'"
In another recent development, Harbaugh dubbed 49ers quarterback Colin Kaepernick's new contract "life changing," according to 49ers.com's Taylor Price:
"Colin Kaepernick said his new contract allows him to focus on football for the San Francisco 49ers.
"Jim Harbaugh agrees.
"'I think it was a great, life-changing moment for Colin, for our team,' the coach said on a day where the franchise invited United States Army Captain Mike Viti to speak with the 49ers rookie class.
"'I'm equally as excited about it,' Harbaugh added. 'Colin is a great football player and a great teammate.'
"And also, going through a season now (he's) not having to think about contracts or questions about longevity and maybe pressure on him to put up certain statistics or numbers.'
"Harbaugh said his quarterback is primed for the 2014 season.
"'He's in a position where he knows and our team knows,' Harbaugh said of the long-term implications of Kaepernick's new six-year extension that'll keep him with the 49ers through 2020. 'Colin can grow as a player. I'm most excited about that.'
"Harbaugh made it a point to say he's happy for any contract signing involving a member of the 49ers.
"'There's the rookie free agent contract,' Harbaugh began, 'the veteran free agent contract, there's the drafted contract, when somebody signs their second contract as Colin did, then it's always an exciting day for the organization and the young man.'"
Kaepernick agreed to terms with San Francisco on a six-year, $126 million contract extension on June 6, per SI.com's Doug Farrar.
Harbaugh is entering his fourth season as 49ers head coach. He has amassed a 36-11 (.766) win-loss record, per Pro-Football-Reference.com.