Jun 18 2014, 9:57am CDT | by Sumayah Aamir
Amazon's much awaited 3D Fire phone is to come out today. And although it may not be called a Fire phone, it will nevertheless be quite a humdinger. The whole deal is still a rumor yet the level of anticipation among the target market is very high indeed.
Although, Amazon has still not accepted that it is working on a phone, a recent report claims that Amazon has been working on a phone since 2009.
Amazon is having an expo today in Seattle. Amazon CEO Jeff Bezos is expected to announce the company’s first smart phone on June 18 at 1 p.m. EST. Jeff Bezos has sent copies of the children's book Mr. Pine's Purple House in the form of a series of invites to journalists with a note. Techradar also got the following note from Amazon CEO.
"Enclosed is my favorite childhood book … I think you'll agree that the world is a better place when things are a little bit different," the note read in part.
Mr. Pine's Purple House (available on Amazon, by the way) is about a man who comes up with a solution to make his house stand out amongst "FIFTY white houses."
This note clearly hints towards the launch of a unique device. A new Kindle device may be unveiled at the occasion too. However, the smart phone is the real star attraction of the event. September is the reported slated date for the final release of the smart phone.
Amazon has already started a teaser campaign. Amazon has also released a video two weeks before the release. This portrays Amazon clientele gushing forth about a device that they are supposedly holding in their hands. Watch the video below.
Termed the Amazon Fire, this device is also tagged as Duke. This is definitely no junk science product. It has all the power of Jeff Bezos’s mind behind it. But Duke will be the high end flagship model. And Amazon is also rumored to launch a low-priced budget version too. Another speculated name of the device is Amazon Kindle Fire smart phone.
And a recent report from WSJ that AT&T will be the exclusive carrier for this 3D smart phone. A few things have not been clarified but on the whole everything is hunky-dory. The high degree of bonding between Amazon and AT&T is proof that the two are in it for the long haul.
BGR first posted alleged leaked photos of the Amazon Phone. The leaked photos show that it may be a bit unsightly in its appearance. And it has a covering that hides some of its vital features from meddlesome peepers. BGR also posted another image of the Amazon smart phone which is possibly a prototype. Although it is not official, but many sources reported that the below pictured 4.7-inch smart phone is an Amazon Phone. It resembles an iPhone 4S but at the same time it is an entirely different thing.
Its screen dimensions are 4.7 inches in their width. The LCD screen is said to have resolution of 1280 x 720 pixels. DigiTimes reported that the Phone's supply chain sources said that the Amazon phone display is 4.7 inches. Foxconn, which is also making Kindle tablets, iPads and iPhones is Amazon’s manufacturing partner for its first ever phone.
The Amazon Phone will have a three dimensional screen. And users will need no glasses to watch Amazon Phone's 3D interface. Then it will also sport half a dozen cameras. The four front-facing infrared cameras, situated in each of the four corners, will work with other sensors to create 3D effects. These cameras will track user's face and Amazon’s software will adjust Phone's display accordingly. And user will see 3D interface without glasses.
Gesture technology will be a major feature of the phone too. It will allow users to play games and operate phone without touching the screen.
A Prime Data plan could be offered to customers from the platform. BGR reported that "Amazon is planning to offer a unique wireless data plan alongside its first smart phone." And this Prime Data can give users a new way to pay phone bills or more. As AT&T is the exclusive carrier of Amazon Phone, Prime Data could be a deal like the carrier’s new “Sponsored Data” program.
Techradar reported that Amazon is also adding a "chat-to app" called Evi on its Phone that is the answer to Apple's Siri. Amazon has actually acquired a "startup behind a natural voice search engine" in January 2013.
Amazon Phone is expected to run on a highly modified version of Google’s Android OS just like the Kindle Fire tablets have. Some hints suggest that it would have Android KitKat OS.
Finally, the quad-core Qualcomm Snapdragon processor and 2GB of RAM make it a critter to reckon with. Some previous rumors suggest that the device will have a high-end Snapdragon 801 processor. It is also said to have a 13MP shooter at the rear and a standard front facing camera along with 4 infrared cameras at the corners.
Amazon was first rumored to give its Phone away for free. However, the company clarified last year that the Amazon Phone "would not be free". The suggested rumored price of Amazon Phone is in the $99-$199 (£58-£118) range.
The whole process of advertising, marketing and distribution (later on) of the Amazon Fire is set to roll. Already the Amazon Application Store has more than 240,000 apps as well as games. The services are extant in 200 countries too.
Amazon also wants its users and customers to know that it isn’t giving them a flop piece of fake gadgetry. This baby was made for talking and listening and ten thousand other things. And with the clever and trickster-like teaser campaign video clip, Amazon has done it again.
Jeff Bezos is a genius in his own right. But he also has expanded his enterprise to the point where it is a household name. The event that will get held in Seattle today will really uplift the spirits of the consumers to an extreme. The cost price of the smart phone will probably be from $100 to $200. And while its physiognomy doesn’t impress much, its performance will be tops.
The features also seem like a strange amalgam and admixture of Samsung and Apple. That means that it was created by combining the exteriors of the mobiles of two of the best companies on the face of the planet.
With 720 pixels, this smartphone is the device you love to hate (if you don’t own it, that is). And the latest scoop on what Amazon is cooking in its labs has it that it is actually working on two smart phones. Boy! That is something now isn’t it. But it would be best if we concentrate on one thing at a time.
It’s been said that the timing of the launch is very off-the-wall. But some time or another the new product had to come out so why not now? Besides, the people are receptive and a sense of eager anticipation has just gotten built thanks to the teaser. The creative juices have started to flow and every techie and nerd and geek on the scene is awaiting the contraption with rapture.
Amazon has over 20 million people who avail its services and products. With the Amazon Fire smart phone, this number will surely increase. And that is good news. Jeff Bezos seems to be giving off vibes that say that Amazon is not just a bookshop but an all-purpose store that sells everything worth selling.
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