Amazon unveiled their highly anticipated Fire Phone last week. It is definitely very unique and will give Apple and Samsung a lot to think about. The Amazon Fire Phone is the only smartphone with Dynamic Perspective and Firefly, two new very cool technologies that allow you to see and interact with the world through a whole new lens.
Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones.
Amazon Firefly quickly recognizes things (so you can buy them on Amazon) in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the simple press of the Firefly button. Firefly combines Amazon’s deep catalog of physical and digital content with multiple image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products. Simply press and hold the dedicated Firefly button to discover helpful information and take action in seconds.
While dynamic perspective is a nice gimmick, the Firefly function is the key feature. If this works decent it is a win for consumers and Amazon. This will be hard to replicate by Apple or Samsung as they do not have the one-stop shopping destination of Amazon.com.
The Amazon Fire Phone is exclusive on AT&T and starts with a plan at $199. You get though a 32GB storage compared to an iPhone 5S. In addition Amazon throws in free year of Amazon Prime membership. The Fire Phone sells for $649 without a plan.
The Amazon Fire Phone will be released on July 25. More details on Amazon.
Watch below videos with testimonials of developers that got access to the Fire SDK and potential customers who got an early look at the Amazon Fire Phone.