Amazon has a very strong consumer base accumulated in their Prime service. It is rather easy for them to launch new services with huge success on to of Prime. Today Amazon revealed usage statistics of their new free Music Prime streaming service that are impressive, but not surprising.
in Prime Music, Prime members streamed tens of millions of songs—that’s millions of hours of music—and added tens of millions of songs and more than a million Prime Playlists to their music libraries.
Prime Music was criticized for its rather thin music portfolio and the lack of current hits. Still, members found enough content to listen too.
Prime Music launched on June 12, giving millions of U.S. Prime members unlimited, ad-free access to over a million songs at no additional cost to their membership. Prime Music is the latest benefit of Amazon Prime and joins unlimited Free Two-Day Shipping on more than 20 million items, unlimited streaming of tens of thousands of popular movies and TV episodes through Prime Instant Video and access to more than 500,000 books to borrow for free with the Kindle Owners’ Lending Library.
“Prime members across the country have been rockin’ out this week, exceeding our expectations for how well this new benefit would be received,” said Steve Boom, VP of Digital Music for Amazon. “We’re humbled and thrilled to see just how enthusiastically customers have responded to this service. We’re looking forward to continuing to add new artists, albums and playlists so we can keep Prime members singing, dancing, driving, working out and rocking to their favorite music.”
Most listened-to Prime Playlists:
1. 50 Great Epic Classic Rock Songs
2. Pop to Make You Feel Better
3. 50 Great Classic Rock Songs
4. Feel Good Country
5. I <3 Pop Hits
6. ‘80s Dance Floor Fillers
7. 50 Great ‘80s Rock Songs
8. 50 Great ‘90s Alternative Songs
9. Glee Cast’s Top Songs
10. 50 Great Pop Songs of the 2000s
Most listened-to Prime songs:
1. “Timber” Pitbull featuring Ke$ha
2. “All Of Me” John Legend
3. “Get Lucky” Daft Punk featuring Pharrell Williams and Nile Rodgers
4. “Ain't It Fun” Paramore
5. “Brave” Sara Bareilles
6. “Let Her Go” Passenger
7. “Don't Stop Believin’” Journey
8. “(Don't Fear) The Reaper” Blue Oyster Cult
9. “Treasure” Bruno Mars
10. “Brokenhearted” Karmin
Prime members in the U.S. can listen to Prime Music at www.primemusic.com, and on Kindle Fire HD/HDX, iOS, Android, PC, and Mac. Eligible customers who are not already Prime members can try Prime Music with a 30-day free trial of Amazon Prime by visiting www.amazon.com/prime.