Jun 25 2014, 4:05pm CDT | by Ahmed Humayun
Though Google is the tech giant but it hasn’t been successful in all its ventures so far. We are sure that you have already guessed that we are talking about its TV initiatives which have failed so far. But seems like Google isn’t ready to put down its foot and it’s giving it another try with the new Android TV initiative.
First we had Google TV which in simple terms failed entirely but immensely successful Chromecast last year gave the company some hope.
Android TV, a new piece of open-source software, was announced on Google’s developer conference just a few hours earlier and we are suspecting that this is going to go a long way. Things are somewhat going to take a turn for the better with the Android TV.
This is going to be new for Google since the software will be created by a third party Mountain View and the TV-making manufacturing partners will embed the software inside the TVs. And because there are others in the market, Google had to create its point of differentiation and it has done so by effectively eradicating the need for any additional standalone hardware.
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.
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