Piper Jaffrey research showed that iWatch might have a price of $350 in the market. It was also found out that the consumers’ interest in iWatch of the Apple Company increased by 14 percent. Last year, in October this interest was much lower; it was 12 percent only. So, it can be concluded that there appear an evident interest among the consumers, especially teenagers. The research, done by Piper Jaffrey took place in the past month. Almost 100 people took part in it. All the respondents were 32 or above aged, their hometowns being in North America. The aim of the research was to find out whether people had interest towards new smart watches or electronics that are meant to be worn or not.
However, Apple Company has a lot of competitors in the market. The strongest competitors are world-famous LG, Samsung, Pebble, and Motorola. These powerful companies will not give any way to Apple Company.
The research found out that there is no such impressive interest towards iWatch or other smart electronics among the consumers. The innovations done in iWatch by the Apple Company are really impressive and will be evaluated by Apple company fans.
Pipe Jaffrey’s survey results showed that 18% of all the people who participated in the research already had smart watches, lots of them owning Fitbit device.
Source: Apple Balla