The ad shows how people use their phone for help while dealing with their kids.
Doesn’t matter whether we are die hard Apple fans or not, we can all agree on one thing and that is that Apple has some of the best advertisements. As far as the mobile industry is concerned, some of the best ads have been brought to us by Apple. What makes them stand out from the rest is their ability to be to the point and yet very emotional. It wont be wrong if we say that Apple videos are the Pixar movies of the ad world.
So the reason why we talked so much about the Apple’s work in ads was the latest iPhone 5s ad which brings focus to the parenthood. The ad basically shows how people use their phone (or the iPhone 5s, in this case) for help while dealing with their kids which has become an important aspect of our everyday lives. It does not only show the phone itself but focuses more on the multiple apps as well.