The company might be looking to handle the feature in-house
Siri is one of the most talked about, but underused, features of the iPhone, but Apple is looking to start making changes that might drastically improve the feature and make it much more likely to be used in the future. In order to do that, though, they are hiring a lot of experts.
The company that manages Siri, Nuance, is reportedly going to be going up for sale. The main prospects they are looking at selling to are Apple and Samsung, something that Apple is most certainly not pleased with. The company is worth far more than Apple has ever spent on an acquisition, making it a surprising move if they attempt to pick it up. After spending $3 billion on beats, they aren’t looking to make another large purchase so soon.
To move Siri to in-house, they are poaching employees from Nuance and working to build an impressive team. In the past, they have already brought in employees from companies like VoiceSignal who have the right kind of experience and know how to take Siri to the next level, but now people like Gunnar Evermann and Larry Gillick, both from Nuance, are joining the fold as well.
This is also due in part to taking Siri into the world of neural networks, which will allow the feature to learn as it is used more often. Companies such as Microsoft are already implementing this technology with their real-time translations, as is Google with their “Google Now” speech recognition filter.
With the potential sale of Nuance to Samsung, this is a smart move for a company that would like to remain in control as well as not concede anything to their competition. We don’t yet know when we will see this kind of major update to Siri, but with iOS 8 rapidly approaching it could be as soon as this fall.
Source: Apple Balla