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Swatch's robot-made wristwear offers classic Swiss time at a tiny price

Jul 2 2014, 8:45am CDT | by , in News | Other Stuff

Swatch's robot-made wristwear offers classic Swiss time at a tiny price
Photo Credits: Swatch
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It is built using a fully robotic process that gets rid of the elaborate hand-crafting that drives up the price

The Swiss mechanical movement is a dream for all watch lovers but this dream would only come true for those who can spend a fairly handsome sum of money. But still the practice of spending hundreds and sometimes even thousands of dollars on "Genève" watches isn’t all too unusual and this is why the US launch of Swatch's Sistem51 would catch your attention. The most surprising bit of this watch lies in the fact that it fully shows the mechanisms on your wrists like all those elaborately luxurious watches and at the same time it only costs $150. Don’t be too surprised because the watch has been produced by robots instead of being delicately handcrafted, thus the lower price tag.

We do agree that it is a watch by Swatch and offers the similar mechanical experience but because of its transparent and brightly-hued look, you are not expected to wear it to a high end social gathering. Don’t be dismayed by this catch because the watch has other benefits to offer which can even exceed the ones on the pricey watches. The watch has a 90-hour power reserve which ensures that it keeps on ticking when idle. The sealed body however should be kept safe from water and dust so you can avoid costly repairs. At the moment, the watch is available at Swatch's Times Square store in New York and the West coast still has to wait till July 8th to get their share.

 

source: swatch 

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