Google has agreed after being pestered for so long to engage in a more careful deletion of certain names from its SERPs under Europe's new "right to be forgotten" measure. The request came from several European countries.
Google has finally given in after much criticism regarding its efforts on its Net search engine to either include or exclude certain people from its SERPs.
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Over 70,000 individuals had signed a petition requesting the administration of Google to consider more scrupulosity when deleting them from its SERPs.
The Guardian, Daily Mail and BBC were distraught after Google deleted some of the names linked to their sites. Especially, the economics editor of the BBC bitterly complained regarding his disappearance from the blog he had been writing for, for so long on the Internet.
One of the heads of Google has said that the giant company would be more careful in the future. The head stated that Google was in a learning phase as regards deletion or inclusion.
And he said that it would take some time before things got back to normal. However, he clearly denied that any deletions were being done deliberately or out of spite.
Peter Barron, Google's director of communications for Europe, said, "We have to balance the need for transparency with the need to protect people's identities."
Google may be the granddaddy of all search engines, yet it still has a long way to go. As the lists of entities multiplies in cyberspace, a bit of cleaning-up remains.
The range of subject matter and topics is astronomical and when it comes to reputations and names being named there is bound to be a clash of interests between parties.
From the articles by editors to the scandals of tabloids, it is all there in cyberspace. And sometimes much of what gets posted is false information or rather misinformation.
That is where it becomes the duty of the search engine to delete certain sites which they deem to have outlived their online necessity. But human beings are not computers. They have their likes and dislikes and besides they are unpredictable in their emotional complexity.
For now at least Google is caught up in the inescapable conundrum of “damned if I do and damned if I don’t”. It will have to steer a hasty passage between the devil and the deep blue sea.