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Retail Therapy at IKEA Includes Snooze Time

Many shoppers who go for a little retail therapy at IKEA stores in China also decide to include some extra snooze time in between surveying sample furniture items.

Jul 9 2014, 11:14am CDT | by

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Retail Therapy at IKEA Includes Snooze Time
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Retail Therapy at IKEA Includes Snooze Time

It’s a phenomenon that has made its way into book form. In China, so many people who frequent IKEA furniture stores end up sitting or lying down on the items for a little road-testing. And the end result is that many of them doze off and start snoring loudly. 

See below Photos of Chinese people sleeping at comforatble IKEA furniture on sale.

The comfortable and ideal inner settings of the IKEA superstores make for a peaceful and contented atmosphere of relaxation and pure pleasure. Many customers come not just to review the items on sale but to just loll around and have a good time away from home. 

Of course, when it comes to the beds, they are an inviting proposition to some of the clients who are tired after a day’s worth of shopping. So they put their shopping bags and worries aside and sit or lie down on the beds. And Lo and Behold! 

Soon they are fast asleep. In fact, they are so much in the Land of Nod that it is difficult for the shopkeepers and staff to get them to wake up. 

This trend has caught on lately and has inspired a website as well as a book of pictures taken by photographers. The tired shoppers may be seen in the hilarious pics in all sorts of poses. 

Some of them are sprawled on the beds while others are lying in fetal positions on sofas. They all have one thing in common: they are having the sweetest dreams east of Suez. 

The owners and management of IKEA have said that while they don’t invite such behavior neither are they against it. If their valued customers want to enjoy a refreshing and restful bout of sleep in their beds and furniture then so be it. 

It will only increase the rep of the store in the minds of the public as a seller of comfortable and luxurious furniture. And although the staff has to work extra hard to reset the furniture and bed sheets after the customers have left upon awakening, it was not a problem. 

As they said: The customer is always right (even when he or she is sleeping!)  

Source: Telegraph via WSJ


Gallery : IKEA sleep

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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