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Apple has known for years that consumers want an iPhone with a larger display, as was revealed recently when an internal Apple document from 2012 was revealed during the Apple-Samsung patent trial. But now that iPhones with big screens finally appear to be in the works for launches later this year, a new question is raised: Is a larger display really the most desired new iPhone 6 feature among potential iPhone buyers?
According to one new survey, the answer is no.
Gadget deal site WalletHero polled more than 1,500 future iPhone 6 buyers in an effort to determine what their most sought-after features are on Apple’s next-generation iPhone 6. The most common response, as it tunes out was not a larger display.
WalletHero’s poll found that the most desired feature in Apple’s upcoming iPhones is better battery life. In fact, a whopping 97% of those polled listed battery life in their responses.
A larger display was the second most common response, with 85% of respondents having listed it. A better camera (73%), faster processor (43%) and microSD card support (37%) rounded out the top five.
Also of note, 34% of the people polled said that they plan to buy Apple’s iPhone 6 online on its release date, and only 3% said they plan to wait in line to purchase the iPhone 6 at a store. 63% of respondents said they plan to purchase the iPhone 6, but they’re not sure when.