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Samsung reportedly working with Under Armour for upcoming wearables

Jul 16 2014, 5:26am CDT | by , in Rumors | Apple

Samsung reportedly working with Under Armour for upcoming wearables
Under Armour

Although Samsung is the first to explore the wearables market, the South Korean technology giant is expected to take a huge blow from Apple later this year once the latter unveils its fitness wearable, dubbed the iWatch.

Samsung is reportedly working with U.S.-based sports apparel and accessories company Under Armour. Yonhap News said that Jay Y. Lee, the sole heir of Samsung Group, met with Under Armour CEO Kelvin Plank this month.

Sources told the newspaper that both high-profile executives discussed a possible partnership that could rival Apple's collaboration with Nike.

In April this year, it was reported that the company is axing its wearables business. Nike was quick to respond, saying that it will continue to support its Fuelband devices. However, it appears that Nike isn't going to release next-generation fitness devices. There are rumors that Nike is closely working with Apple for its highly-anticipated fitness watch.

 

Although Samsung is the first to explore the wearables market, the South Korean technology giant is expected to take a huge blow from Apple later this year once the latter unveils its fitness wearable, dubbed the iWatch.

Yonhap News adds that Jay Y. Lee visited the U.S. last week sporting an Under Armour shirt. Samsung and Under Armour declined to comment on the report.  

Source: Yonhap News

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