Amazon released the first TV ad for its Fire Phone that is focused more on Prime instead of Amazon's first smart phone. Amazon revealed a limited time offer in the ad in which its Prime services (worth $99 per year) will be available free for Fire Phone buyers.
Amazon's first Fire Phone will be available for sale after a week’s time. July 25th is the date set for the launch of Fire Phone and it was announced a month ago. And Amazon launched the first TV commercial for its first ever smart phone yesterday.
Surprisingly, the 30-second TV spot is all about Amazon Prime. This ad has not highlighted any of the features and advantages of using Amazon's first Fire Phone. The whole ad which is quite short is about Fire Phone's free access to Amazon Prime services including Prime Instant Video that has over 40,000 movies, TV shows, video games, songs, books and other apps.
The Amazon Fire Phone ad shows a lady in her 30s with her two kids at a cafe. The kids are talking about their Fire Phone's data accessibility options that include: Twitter, Skyfall, Pinterest and of course the Amazon Prime too.
"So what you got on deck?" the young boy asks his sister. "Skyfall, Lean In and Pinterest," answers the young girl, asking what he has. "Twitter, Minecraft and then some Hunger Games," answers the boy.
And after that, the kids reveal that Fire Phone comes with free Amazon Prime benefits worth $99-a-year. And the Fire Phone has "so much to watch" on it, said the girl. "I've been on this earth nine years, I've never seen anything like it," the boy says in the end.
But this whole ad does not reveal any details about the specs and features of the Fire Phone. Not even about its stunning new 3D screen feature. However, an Amazon rep told Mashable that the "second Fire Phone ad will air on July 24, a day before the phone's ship date." Amazon Fire Phone will be available on sale next Friday, on July 25th, exclusively on AT&T and also on Amazon's own website.