Tim Cook recently spoke in an interview about how he was hopeful regarding the popularity of the iPad.
“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”
Although sales of the slim and smart iPad device were a bit in the doldrums, they may get revived thanks to businesses which were eager on grabbing them on a wholesale basis.
“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO.
“We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”
Apple has more than 75% of the market under its thumb. But tablets were still being used less often than laptops in various commercial interests.
"iPad sales met our expectations but we realized they didn’t meet many of yours," said Tim Cook. "Our sales were gated in-part by a reduction in channel inventory and in-part by market softness in certain parts of the world."
"But what’s most important to us is that customers are enjoying their iPads and using them heavily. In a survey conducted in May by ChangeWave, iPad Air registered a 98% customer satisfaction rate, while iPad Mini with retina display received an astonishing 100% customer satisfaction rate," added Cook.
"The survey also found that among people planning to purchase a tablet within 90 days, 63% plan to buy an iPad and our own data indicates that more than half of customers purchasing an iPad are buying their very first iPad."
He also mentioned how some steps needed to be taken before a revival of curiosity about tablets could begin among the people. Especially the recent merger of business ventures between Apple and IBM pointed to this trend.
IBM would be constructing several applications which would go well on Apple’s iPads. While sales of iPads have multiplied in China, India and the Middle East, they have floundered in more developed countries such as the United States.
Tim Cook is especially happy about Apple's progress in the BRIC countries, where iPhone sales were up a very strong 55% year-over-year.
Some of the financial figures for Apple Incorporated’s third quarter speak for themselves. The revenue was $37.4 billion and the incoming profits amounted to $7.7 billion.
A year ago the selfsame figures were slightly less than the ones you now see in their current state. The iOS 8 and OS X Yosemite were two products that were in the pipeline.
Apple's earnings per share goes up 20% year-over-year in second quarter which is the highest growth rate of the company in last seven quarters.
Apple sold more than 35 million iPhones which is a record for a new third quarter. Apple has generated healthy growth in entry priced, mid-tier and lead iPhone categories.
Apple also had a record June quarter for Mac sales, with growth of 18% year-over-year in a market that is shrinking by 2% according to IDC’s latest estimate, says Tim Cook
The Worldwide Developers Conference which took place about four weeks ago had over 20 million people viewing it from around the global village.
Tim spoke of how new applications such as HealthKit and ARM were there to help solve medical and fitness dilemmas. Then the deal with Beats Electronics and Beats Music were another direction for Apple.
Tim Cook sure is cooking things up for Apple.
While he is a soft-spoken and coolheaded gentleman whose sexual orientation remains a mystery, he has the wiles and clever schemes to see Apple through. And growth in the sales of iPads for which Apple is most well-known is just one of them.