"Google has signed a deal to buy game-livestreaming firm Twitch for $1 billion," sources familiar with the matter confirmed VentureBeat.
While not everything is known about the transaction, what little could be discerned points in the direction of the billion dollar exchange and the acquisition by Google.
The employees at Twitch are mighty proud of their organization for pulling in so much profit although the price that had to be paid was a merger with Google.
Among the benefits that accrue to Google from the Twitch platform are live Internet streaming and gaming. Especially the latter offers a chance to millions of spectators to have a good time viewing the games being played.
And advertising that is worth billions of dollars can be arranged to boot. When reached for comments on the situation, both Google and Twitch kept mum.
Variety first reported about this deal back in May. Some unnamed sources claimed then that Google had made an all-cash offer to buy Twitch and this deal could be announced soon. And now some other sources confirmed the $1 billion acquisition.
Google’s YouTube wing in particular played a crucial part in the acquisition of Twitch. And now YouTube is all set to undergo even greater proliferation after the incorporation of Twitch.
Let’s not forget that Google acquired YouTube about a decade back for $1.65 billion. As for Twitch, it allows gamers to shift their activities onto their PC, Xbox One and PS4 for online observers.
Both amateur and professional gamers may thoroughly excite the emotions of the audience online via their maneuvers in cyberspace. And the audience consists of millions of individuals.
Twitch has 50 million users along with 1.1 million official members who post videos each month with regularity. It is a potent platform alright.
Three years ago, Twitch had only 3.2 million users. Thus the growth has been phenomenal indeed. Twitch also has various partners that happen to be game info sites.
The platform began its operations in 2011 and has progressed with the times. It also managed to raise approximately $35 million with a little help from some big shot firms awhile back.