Last year Hyndai ranked the lowest in this study when VW was the winner
In the past few years, Hyundai has transformed its image in the automobile industry tremendously and it is simple amazing how it managed to get where it is today in a matter of a few years. With their new cars such as the Genesis, the company is moving towards the ‘upmarket’ approach and at the same time they have retained much of their previous market segment as well. This is the segment of which they own a great deal and it has thrived under its control by cars like the appreciated Accent.
As part of its 2014 Automotive Performance, Execution and Layout (APEAL) study, JD Power has chosen this car and has given it the title of “its most appealing small car.” This APEAL study is going to “examine owners’ assessments of the design, content, layout and performance of their new vehicle.” Prior to this another study had also been put out by JD Power which was the Initial Quality Study (or IQS). In this particular study, Hyundai turned out to be the highest-ranked of all non-premium names and it also managed to climb several spots in the overall standings to place 13th overall.
Last year’s APEAL study was dominated by VW with five model-level awards, followed by GM and Ford. At that point in time, Hyndai turned out to be considerably lower in the standings in 2013 and now its placement in the market can be seen as a very significant improvement.