The Painting Celebrates When "Paul's Boutique" hit the streets on July 25, 1989.
Very few people knew what to make of it at the time, but 25 years to the day from its release (July 25, 1989), the Beastie Boys' album "Paul's Boutique" was criticized by mainstream reviews, and started the revolution of taking sampling to the next level.
In 1989, the New York trio were almost on the scrapheap. Their 1986 debut album “Licensed to Ill” had been a huge sales success, but it had also pegged them as overgrown frat-boys.
“Paul’s Boutique” — named after a clothing store on the Lower East Side — let the world know they weren’t just jokers out to make a quick buck on hip-hop, but pioneers in the genre and in music as a whole.
The reviews after it came out were harsh on the hip-hop band, but that didn't stop fans and music writers from realizing the importance of what they had accomplished in their second feature album. Looking back on a few of the critics reviews shows the up-and-coming music culture that was being dismissed as a fad during the time.
The Independent, Andy Gill, Aug. 4, 1989
"Fifteen minutes lasts a long, long time these days, judging by the Beastie Boys' career.... The problem with having such good taste in one's choice of samples is that the whole can never possibly equal the sum of its parts. Besides which, plastering the Beasties' rant and whine over everything is an unkind way to treat such morsels, quite a different matter from Tone-Loc's lazy, dirty cool."
St. Petersburg Times, Aug. 11, 1989 [Author not listen in Nexis.com]
"Less appealing and more appalling than ever, the Beastie Boys strut and stumble through their second album, Paul's Boutique, like three pit bulls in a china shop. Three years after elevating rap music to new heights in sales and new lows in taste with the multiplatinum Licensed to Ill, Adam "Ad-Rock" Horovitz, Adam "MCA" Yauch and Michael "Mike D" Diamond return with a rapid-fire, profanity-laden barrage of screaming, scratching and sampling that rarely rises above a chaotic din."
In a tribute to the breakthrough album on July 26th, Brooklyn artist Danielle Mastrion began painting a mural on the outside of sandwich shop Wolfnights, located at the corner of Rivington and Ludlow. The street corner, formerly the home of Lee’s Sportswear, was famously displayed on the album cover of "Paul's Boutique."