Voting on the NBC hit show America’s Got Talent has never been easier. NBC has partnered with Google for interactive viewer voting and instant save features. For the first time, fans can search on Google.com or via the Google Search App for the term 'America’s Got Talent' or 'AGT' starting at the end of the show to vote.
Voting is open tonight Tuesday, July 29 (10:55 p.m.-12 p.m. ET the next day) and starting Wednesday, July 30 (9-10 p.m. ET) during the results shows to instantly save an act that is close to being sent home.
“We are excited to bring viewers more easy and interactive ways to participate in ‘America’s Got Talent,’” said Robert Hayes, Executive Vice President, Digital, NBC Entertainment. “By partnering with Google, we hope to give all fans the power to make a difference in the outcome of the show.”
The new “Snapple Save” in the results shows completely changes the game in how fans choose the fate of the acts. Starting Wednesday, July 30 during the live show, fans in Eastern and Central time zones will be able to type in searches like “Snapple Save” or “America’s Got Talent Save" on Google Search when the voting window opens.
The Google voting box will show up in their search results and fans logged into their Google accounts to submit their save. The act with the most saves at the end of each night’s save window will be able to continue in the competition.
Shortly after 6 p.m., fans in the Pacific time zone will be able to follow the save process by monitoring the “America’s Got Talent” social profiles on Google+ (+nbcagt), Twitter (@nbcagt) and Facebook (/nbcagt) and participate via Google Search when the save window is opened.
“We’re excited to bring fans an easy and interactive way to vote for their favorite acts on America’s Got Talent,” said Anjali Joshi, VP of Product Management, Google. “With a simple search on your mobile phone, tablet, or desktop, you can support acts you love, and also help save them from elimination.”
The voting experience with Google Search provides a new and easy way for fans to vote by searching for “AGT” on Google. The Google voting features will show up in their results page displaying the eligible acts for that night’s vote. Viewers can vote up to 10 times via the Google vote method per account, using mobile devices, tablets or computers. Voters must be 13 years of age or older and a legal resident of the U.S., D.C., or Puerto Rico. Fans will still be able to use traditional voting methods via phone, NBC.com and Facebook.
The Google AGT integration is just the beginning. I see Google wanting to do more of these real-time TV integrations. The "give-what-users-search-for-right-on-the-google-result-page" is a huge thing for Google recently. It also is highly controversal as it takes traffic away from web properties that offered that before.