Emmy and Tony Award-winning actor, producer, director and modern art enthusiast Neil Patrick Harris is teaming up with LG Electronics USA for a digital Art Competition.
Watch Neil Patrick Harris sell you the LG Ultra-HD 4K TV below.
Neil Patrick Harris will act as artistic advisor and ambassador for The Art of the Pixel program, lending advice, encouragement and inspiration in various ways to both the students and LG over the summer. He is a contemporary art collector and supporter, as well as a regular fixture at major art events such as Art Basel, Art Platform and Armory Fair.
"I have an enormous respect for young artists who are out there taking chances and pushing boundaries with their work," said Harris. "As an avid collector, I'm excited to see how advances in display technology open the door to a whole new art form and a whole new generation of digital artists."
Finalists from each participating school will be announced in August. The program will culminate with an art gala event in New York City in September where Harris will help announce the winner and LG will provide more than $250,000 in student and university awards.
Participating schools are: the California Institute of the Arts (CalArts), Laguna College of Art and Design (LCAD), Maryland Institute College of Arts (MICA), Pacific Northwest College of Art (PCNA), Parsons The New School for Design, Pratt Institute, Rhode Island School of Design (RISD), San Francisco Art Institute (SFAI) and School of the Museum of Fine Arts, Boston (SMFA).