Verizon reportedly launching its own app store, Carrier denies rumor
Verizon is reportedly planning to launch another app store for Android devices, reports Amir Efrati of The Information. If true, this would be Verizon's second attempt in jumping at the soaring app market, where users pay for mobile applications ranging from games to multimedia.
Efrati says that the new app store is the product of a partnership with other carriers and hardware manufacturers. Rival carrier Sprint is also rumored to be launching its own app store, dubbed App Pass.
While the report is interesting - considering that Verizon ended up killing its limping app store in 2012, a spokesperson apparently denied the report. In a statement to Re/code, spokeswoman Debra Lewis said, “We have no plans to do that. Been there. Done that.”
In spite of the statement, Efrati is standing to his report. "I and @theinformation stand by this report 100%," he tweeted.
Cutbacks may be forcing carriers like Verizon to figure out ways to capitalize on the booming app market. But it's probably irrelevant nowadays. Besides, users can buy their favorite apps directly from Google Play and, in Apple's case, the App Store.
Adding another application store would be redundant. On the contrary, first-time users might be more inclined to use Verizon's rumored app store. Moreover, Verizon needs to practice its diplomatic skills with skeptical app developers.
Gene Ryan Briones Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
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