Apple Courts Fashionistas As Smartwatch Expectations Mount

Posted: Sep 7 2014, 9:59pm CDT | by , in News | Apple


Apple courts fashionistas as smartwatch expectations mount
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Looks like Apple is all set to take the wraps off its iWatch

The Apple event is finally taking place on Tuesday which isn’t that far away now. But since it’s coming closer, we are getting to hear more and more about it and the fact that the fruit company has invited top fashion editors and bloggers in unprecedented numbers to this launch gala has us going bananas already. However, keeping the excitement aside, if we pay close attention to this new piece of information we would soon realize that this clearly means that Apple is preparing itself to introduce the iWatch.

Clearly the company is trying to tie the event with the fashion world because now it has jumped into the wearable world where the technology is not just held but worn like an accessory. This crowd is going to play a pivotal role in the success of the wearable since other people look up to them as role models.

"I assume it's because they are unveiling a wearable," said Lea Goldman, features and special projects DIRECTOR for Marie Claire magazine, a first-time invitee. "This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines."

source: reuters

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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