Privacy Takes Center Stage At Apple

Posted: Sep 10 2014, 9:49am CDT | by , in Rumors | Apple


Privacy Takes Center Stage At Apple
Photo Credit: Getty Images

Tuesday’s announcement came with word of new security measures

After the recent leak of celebrity photographs, there have been many people wanting something more from Apple in terms of security. Tuesday’s announcement brought the unveiling of Apple Pay, which also came with its own questions of security measures.

Apple already has hundreds of millions of credit cards on file, but this will be the first time they enter actual retail payments with their own system. Using Near Field Communications, devices will be able to connect to a point-of-sale system and process payments. In order to keep everything secure, they are using that technology layered with Touch ID, which will replace credit card numbers with one-time-use codes. In doing that, they are making sure that even if a retail store’s database is hacked, there will be no credit card numbers to acquire.

They have also introduced new measures to protect iCloud accounts. Starting in the next few weeks, users will be sent an email and a push notification any time someone access their iCloud from a new device, tries to change the password, or attempts to download the data contained on it.

These two things will play a large role in how much consumers trust Apple, although they already have a good reputation for security. The actual iCloud service wasn’t hacked in the assault, although passwords were compromised. With moves like these, they are sure to stay a leader in Silicon Valley, where people are increasingly worried about their personal data being stolen.

Source: Apple Balla

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The Author

<a href="/latest_stories/all/all/27" rel="author">Bijon Kumar Pramanik</a>
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.




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