Google has started working on a messaging app of its own that will head to emerging markets first, before potentially launching elsewhere.
At the start of this year Google introduced the Android One program the focus of which was to build budget-friendly, solid quality smartphones for the developing world. At that time, Google got some help from the manufacturers and sent this message across that it was planning to create a big splash in emerging markets such as India which got to see its first Android One device last month.
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However, according to the rumors, Google's next step is to build what it couldn't buy when it lost out on messaging king WhatsApp to Facebook. The Economic Times of India ha sbeen stating repeatedly that the company from Mountain View has started working on a messaging app of its own that will head to emerging markets first, before potentially launching elsewhere.
The information given by India’s prominent news platform comes from some reliable sources which are close to Google and have made claims that say that this purported service will "likely" launch in 2015, noting that it's still in the early stages of development. There is going to be major difference from the current Hangout service and it is not going to require a Google account to login, and unlike WhatsApp this will be absolutely free to use.