"We know the product is going to stink. We know that because we live in the world, and we know that everything stinks."
Jerry Seinfeld has been known to do a various number of advertising commercials during his career as a comedian. He was the spokesperson for American Express Commercials for years after his run on the hit TV show 'Seinfeld' ended.
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Over the weekend Seinfeld received an award at the 55th Clio Awards (the Oscars for advertising) in New York this week, he decided to unleash his alternate persona for his speech. He first went off to accept his Clio award by ripping into the industry that he has worked for over the years.
Seinfeld decided to use his sense of humor to turn his award speech into a roast of the advertising industry.
“I love advertising because I love lying."
“In advertising, everything is the way you wish it was. I don’t care that it won’t actually be like when I actually get the product being advertised because, in between seeing the commercial and owning the thing, I’m happy, and that’s all I want. Tell me how great the thing is going to be. I love it. I don’t need to be happy all the time. I just want to enjoy the commercial. I want to get the thing. We know the product is going to stink. We know that. Because we live in the world, and we know that everything stinks. We all believe, hey, maybe this one won’t stink. We are a hopeful species. Stupid but hopeful.”
He then when on to speak about how being able to dupe consumers into buying low quality items was a great use of the industries energy. Being able to make money and buy 'stupid' things was what he considered a great part of living.
“But we’re happy in that moment between the commercial and the purchase, and I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.
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“So thank you all for this great honor and all your great work. I hope it makes you happy as you have made me happy for this five minutes of my life, which will last until I get to the edge of this stage, and it hits me that this was all a bunch of nonsense. Thank you, and have a great evening.”