"We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr."
Drummer Ringo Starr has been recruited by Skechers to be the new face of the shoe company starting in 2015.
Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of the Relaxed Fit footwear commercials. Starr, best known for his days as the drummer for 'The Beatles' is doing his first commercial series for the company, whom normally has focused on athletes Joe Montana, Pete Rose, and Joe Namath.
Skechers announced Ringo's addition to the company in a press release on Monday.
"We are incredibly excited to be working with such an amazing world-renowned artist as Ringo Starr," Skechers president Michael Greenberg said in a statement. "Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection both in the United States and especially around the world. And his recent modeling gig with a high-end designer shows Ringo is not only a music icon, but also a style icon. As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation."
After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Beyond his acclaim in the recording industry, this year the artist released a children’s book 'Octopus’s Garden.'
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The shoe companies home is based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States via department and specialty stores.