Slow and steady wins the race. The emerging mobile company, T-Mobile subscribers has reached up to 2.3 million in their third quarter.
There has been a net addition of almost 2.3 million subscribers in the third financial quarter of T-Mobile. T-Mobile is a Bellevue-based company and this quarter it had an addition of 1.4 million postpaid customers.
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Along with many sought after wireless carriers. This is the sixth quarter for T-Mobiles in which they have reported an increase in their customer growth by almost one million. The CEO, John Legere implemented many different strategies over the past decades, making them a part of “Uncarrier” strategy.
T-Mobile is the nation’s fourth largest carrier because of its various facilities offered to the customers. The changes the company undertook beneath the CEO includes early upgrades, free of cost international data roaming and short term contracts rather than long term contracts.
Despite of its steady growth, T-Mobile is facing problems. The company reported that they have lost 94 million. Their share dropped by 12 cents. However, the analysts of the company reported that in this quarter the company will have a profit of 3 cents per share. They shared this information after they have reported a profit of $391 million in the second quarter of 2014.
The major reason for the T-Mobile to offer such amazing facilities to the customers was that its competitor, Sprint rolled out aggressive and amazing new rate plans in late August. T-Mobile being the fourth largest carrier has managed to attract more customers in their third quarter as compared to Sprint.
During an interview with the GeekWire Summit, the CEO of T-Mobile’s hinted that this quarter will be very strong for the company. In addition to this he said that he really wants to tell people about September and there is a lot going on in the wireless industry.
He also said that we are able to overcome our competitors and they might have to think about their strategies. The CEO of the company also claimed that by the end of 2014, they will surpass their biggest competitor, Sprint. He alleged that once T-Mobile overtakes Sprint their next target would be AT&T mobiles.
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