CNET, a pioneering technology website owned by CBS Interactive, is launching its first magazine on Monday. The quarterly magazine called CNET is now available on newsstands for $5.99. By launching its own magazine, CNET is going head to head with digital brands like PC Magazine and Wired that also publish printed versions for a price.
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The first issue, dated Winter 2014, features rapper-turned-actor LL Cool J on the cover. Other featured articles on the 128-page issue are “Should You Wait for the Apple Watch — or Not?” “The Ultimate Tech Gift Guide,” and“Driving Reinvented: The 2014 Tesla Model S.”
The New York Times was the first to report the news of CNET's new magazine. According to the New York Times, CNET has printed approximately 200,000 copies of the first issue, which contains original content not published on CNET's website.
Naturally, the magazine will feature ads from brands like AT&T, Ford, Gillette, GMC, Hewlett-Packard, HTC, Intel, Lenovo, LG, Porsche, Roku, Salesforce.com, Samsung, TiVo, and Toyota. The publisher of the magazine is Courtney A. Cochrane, CNET's global vice president for media sales, while two editors - Lindsey Turrentine and Connie Guglielmo - are managing the newsroom. CNET has also hired a team from McMurry/TMG, a leading content marketing consulting firm.
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Source: New York Times