Passengers of Southwest Airlines will be able to stream free music from Beats Music starting on Monday, November 3, according to the airline company. Customers can access Beats Music for free via the carrier's Wi-Fi network, Southwest Airlines said in a statement. Since it's Beats Music, passengers can enjoy a wide selection of curated playlists ranging from pop to rock. For those who like to play good random tracks, Beats' playlist maker, "The Sentence," will offer a customized set for you.
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Southwest Airlines kicked off the announcement today by painting its Boeing 737 aircraft with Beats' logo on it. The airline said that it will also offer live concerts during flights. For example, Cobra Starship is scheduled to play on the Boeing 737 on Flight 732 from Dallas Love Field to Chicago-Midway. Folk music band Elephant Revival will also do a live concert on Flight 1527 from Portland to Denver.
Global Eagle Entertainment is the provider of electronic devices and in-flight solutions on-board. Beats Music is compatible with mobile devices running Android and iOS. Customers may also use the web browsers on their computers, Southwest Airlines said.
"Southwest connects our Customers to what is important in their lives, and in this case, it's music," said Kevin Krone, Southwest Airlines Chief Marketing Officer. "We continue to enhance our onboard offerings to remain current as our Customers' needs evolve, and with the addition of Beats Music on our entertainment portal, we're doing just that."
One important point to consider is Apple's involvement in the partnership. According to the New York Times, Southwest Airlines has been discussing the partnership with Beats Music last year before the $3 billion acquisition. There are rumors that Apple is planning to shut down Beats Music, although that remains to be seen.
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