Uber Claims Its Uber Go Service In India Will Beat Rickshaws

Posted: Nov 20 2014, 6:20am CST | by , in News | Also on the Geek Mind


Uber claims its Uber Go service in India will beat Rickshaws
  • Uber Go in 10 cities
  • New payment system introduced
  • Larger population targetted

This new service variation by Uber included small vehicles like the Tata Indica Vista (image below) and Maruti Suzuki Swift

Uber’s PR seems to be in a huge crisis right now and this isn’t limited to just the US but other nations have started to make their claims too. First it was India having trouble with the Uber payment system and then came in Canada where Uber had been operating without any license and on top of all this it was held responsible for a privacy breach in the US. The great thing about the company is that it hasn’t given up at all and now it has directed its efforts towards the Indian market where it wants to put things just ‘right’.

India serves as Uber’s second largest market and the company launched a low-cost service aimed at beating the country’s icon auto rickshaws with the name of Uber Go. This new service variation by Uber included small vehicles like the Tata Indica Vista (image below) and Maruti Suzuki Swift, and by now it is running in all 10 cities where Uber provides its services. Uber services were already being opposed by the outraged taxi drivers who saw their business slumping down in the big cities and now Uber believes it can easily challenge the century old ‘rickshaw’ travel. The sole aim of the company was to challenge India’s near ubiquitous fleets of auto rickshaws for cheap travel.

Markets across Asia have served well for Uber and it wants to expand its base there, hoping to make Uber fall into the mainstream. In order to fulfill this dream, the company has repeatedly sought after price reductions and other offers in order to attract commuters. So we certainly won’t be surprised to know that all the Uber Go passengers are going to an immediate and ongoing 35 percent discount on their rides. The base rate for an Uber Go journey is $0.65 with a minimum fare of around $1.20 summing up to the service being priced at $0.17 per kilometer or less than $0.02 per minute. Though the rickshaws haven’t been priced universally, yet Uber claims that it can beat them in the urban areas.

Initially, the services of Uber were only available for those who owned a credit card which is a small percentage of the total population. However, things have been changed now with a new payment system in place which gives the user a virtual wallet which will be charged instead of credit cards. In a recent blog post the company said “There hasn’t been a smarter, cheaper and safer way to get around your city.”

The company also added “Uber Go signifies a speedy, utilitarian and simple solution to get around quickly; without the need to have second thoughts about choosing it! It’s perfect for absolutely any kind of ride, especially the short hauls – think quick bank runs, short trips between meetings, jaunts to the mall and the movies; with Uber Go even the mundane daily commute to work can now be stress-free and relaxing. All this for a price lower than an auto-rickshaw.”

source: techcrunch

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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