Snapcash Could Bring Real Identity And Ad Targeting Data To Snapchat

Posted: Nov 20 2014, 6:43am CST | by , in News | Technology News


Snapcash Could Bring Real Identity And Ad Targeting Data To Snapchat

Snapchat has just overhauled its privacy policy to allow it to collect additional identity information about users of Snapcash

Snapchat apparently isn’t interested in getting to know your real name but don’t be fooled that you will always be hiding behind the cover because your name is revealed once you use your credit card to use its new peer-to-peer payments feature Snapcash and we have all been thinking the same thing that this could prove very lucrative for the ephemeral messaging service.

Snapchat’s new privacy policy

Following this new involved, the privacy policy of the app had to receive an overhaul so that it could easily collect additional identity information about users of Snapcash. And we have also come across a code which shows the feature can run an identity verification on a user’s real name, birthdate, and social security number through Snapcash partner Square. A look at the privacy policy also details how the messages are deleted and how the app provides ways to remove some data you provide it. And an interesting change is that the app has full authority to expel users for being under 18 years old if friends try to interact with them through features only for people 18 and up.


The new feature which allows you to send money to your friends launched today and in order to use this, users will have to connect their debit card to their Snapchat accounts through a partnership with Square Cash. The information related to the customers including the real names, addresses, and account information associated with the debit cards will only be collected by Snapchat as the new policy states “In connection with Snapcash, we may collect a debit or credit card number or an image of the card, its associated account information, and any other security-related information.”

Snapchat doesn’t want to be easily fooled so it has a way to cross reference the information using the external databases of personal information. This is going to give Snapchat a much better idea of who users are and what ads they might want to see and this right has been accommodated in the new privacy policy which states “We may share information about you with service providers who perform services on our behalf. With respect to jointly offered Services or functionality or services offered separately by other companies through our Services, we may share information about you with business partners to provide the Services and functionality you request and to communicate with you about those Services.”

source: techcrunch

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The Author

<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.




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