Apple is planning to donate a portion of the world two biggest shopping day’s sales to Global Funds to Fight AIDS.
The technology giant, Apple has decided to help Global funds to achieve the goal of an AIDS- free generation. For the upcoming two weeks, Apple is offering 25 different apps under a new Section on App Store called RED.
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All the proceeds from these new Apps will be donated to Global Funds in order to fight AIDS. Not only this, the company also plans to donate a portion of its retail sales and online sales made on Cyber Monday and Black Friday.
Cyber Monday and Black Friday are the world’s two biggest shopping days. The CEO of Apple, Tim Cook said that Apple is really proud of the fact that it is supporting RED because they believe that the most precious gift anyone could ever give is the gift of life.
In addition to this, he said that Apple customers have been funding life-saving treatments in order to fight AIDS in countries like Africa, for the last eight years. He then said that Apple is going to launch its biggest fundraising push this year by donating a portion of Apple’s online and retail store sales and some of the most amazing minds at apple are really working hard.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
Starting from November 24, Monday till December 7, Sunday, the App Stores Apps for RED campaign will contain 25 fan favorite apps. Every time customers buy an exclusive In-App Purchase or a RED app, all proceeds will go directly to the Global Fund.
On November 28, Friday, all the Apple customers in the US will receive an exclusive edition RED iTunes Gift card with every purchase of selective Apple products and for every gift card, the company will donate a certain percentage to the Global Fund. Then on December first- World AIDS Day- Apple plans to donate a portion of its every sale at Apple’s online stores and Apples retail stores to Global Funds to fight AIDS.
The co-founder of RED, Bono said that Apple has not only become a part of the battle against AIDS, but it also is setting a new bar for business. The company has donated almost $75 million to Global Funds because of their partnership with RED, according to Bono.
“Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn't be prouder to work with them.”
Apple is the only global App store that has launched a campaign to support battle against AIDS. In order to increase RED inspired App experience developers at Apple has really worked hard. For example, Bubble Witch 2 saga offers new and exciting levels and all the Gold bar, currency purchase will be donated to RED.
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Likewise Clash of Clans warriors can now prepare for battle and display a RED badge of honor on their village’s town hall along with the purchase of RED gems. Other RED exclusive apps include CSR Racing, Clear’s users, Cut the Rope 2, Despicable Me, Dlay 2’s spin table, FarmVille 2, FIFA 15 Ultimate Team Players, Frozen Free Fall, GarageBand, Kim Kardashian and many more.