Top executives from various business giants such as Google, Conde Nast, Disney, Fox and McDonalds will join the Brand Matters keynote Panel, in 2015 International CES.
Today, Consumer Electronics Association announced the name of those top executives who will join the panel called the Marketing in The Age of Convergence, to discuss the importance of technology in the marketing world. The panel, titled as Marketing in The Age of Convergence will be hosted by Wenda Harris Millard, the president and Coo of Medialink.
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The executive will engage in a discussion regarding the effects of technology in the marketing world. The discussion session will be followed by an exclusive interview with Leslie Moonves, the CEO and President of CBS Corporation. The interview will be hosted by Michael Kassan, the Chairman and the CEO of MediaLink.
At the International CES, the C Space at ARIA and the Brand Matters Keynote are the two programs that are specially designed to focus on the marketing and advertising communities. Top executives from McDonalds, Google, Fox, Walt Disney and Conde Nast will engage in a discussion that will highlight the importance and advantages of technology in the marketing communities.
The Marketing in The Age of Convergence discussion panel will take place on the 7th of January at 3 PM at the Westgate Theater. The key points that will be highlighted during the keynote include how the evolution of software and hardware is the reason behind the creation of dynamic content and distribution. How easy it has become to spread information regarding your product throughout the world, because of the advancing technology.
Jay Rasulo, Sr. EVP and CFO, The Walt Disney Co, president of Conde Nast, Bob Sauerberg, Randy Freer, the COO and president of Fox Network Group, The president of Americas Google, Margo Georgiadis and Chief Marketing Officer of USA McDonald’s Deborah Wahl will be a part of the panel.
The president and CEO of CEA, Gary Shapiro said that the company is really happy and thrilled to have all these leading media and marketing innovators as a part of their Brand Matters Keynote Panel at International CES.
He then said that these top executives will discuss how technology is affecting the way the business is conducted in the modern age and how it has changed the way of interacting with the consumers.
In addition to this, he said that these top executives are an excellent addition to their brand matters keynote and they are really looking forward to a dynamic discussion regarding marketing, entertainment, technology and the challenges of navigation.
CEA and MediaLink joined hands back in 2009 to produce and program the Brand Matters Keynote. Both the parties worked really hard to make Brand Matters Keynote a part of International CES 2015 Keynote Lineup.
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Some of the other keynoters include Boo-Keun Yoon, the CEO and president of Samsung Electronics, Mark Fields, the president and CEO of Ford Motor Co., Dr. Dieter Zetsche, Head of Mercedes-Benz Cars and chairman of the board of management of Daimler AG and Brian Krzanich, the CEO of Intel.