Volkswagen has been featuring ads for the Super Bowl commercial slot for the past 5 years. The company will not be buying any commercial time for Super Bowl 2016 due to some alternate commitments.
The creators for the Star Wars kid using The Force to start the Passat and the Minnesotan guy singing Jamaican accented Get Happy will not be making an add for this season year’s season of Super Bowl.
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Volkswagen will not be making an ad for the latest Super Bowl XLIX. We can expect no flashy exciting cars this season from the company. There might be multiple reasons behind not committing to this season of Super Bowl.
According to a spokesperson, Volkswagen is a very good platform for the company and it offers great business. Super Bowl offers great business for the company for the launch of their products and they will not feature an ad this year due to some other reasons.
This might be due to the flop ad they produced last year featuring a German engineer who sprouted wings everytime a Volkswagen reached 10,000 miles. The ad didn’t generate the same interest as the Darth Vader kid or Get Happy ad. That might not be the only reason.
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The time of the auto ads might be coming to an end. Jaguar and Lincoln; both auto companies which featured ads in the Super Bowl in 2014 have only bought half the spots than earlier this year according to NBC sources. The channel reported booking lesser minutes for all the auto companies. As lead contenders, Volkswagen might be starting the withdrawing trend from the Super Bowl.