CES 2015: SymbolShifters To Unveil A New Method For Connecting Traditional TV Broadcast To The Digital World

Posted: Dec 25 2014, 2:28am CST | by , in News | CES


CES 2015: SymbolShifters to unveil a New Method for connecting Traditional TV Broadcast to the Digital World
Credit: SymbolShifters
  • SymbolShifters is going to unveil a new method for connecting the world of computers to the world of TV at CES 2015.

At CES 2015, a new American company, SymbolShifters is planning to introduce a method for connecting traditional TV broadcast to the digital world of computers, tablets and mobile phones.

As the inauguration of CES 2015, the world’s greatest technology event is coming near,  more and more companies are revealing information regarding the products they plan to unveil at this event. Like many other organizations, SymbolShifters are also using this platform.

They are planning to introduce a new technology that is used for creating a connection between the conventional Television and the modern world of computers. They will present a demonstration of this innovative technology at CES 2015 international. 

The technology uses the idea of scannable code such as the QR. The best thing is the consumer does not have to scan the icon; on the contrary the code is present in the video stream.

The consumer does not even notice that an icon is required in order to establish the connection. The data that are linked to the icon is stored locally and automatically harvested. Data selection can be done according to the user viewing patterns and user’s preferences.

Since the technology involves user preferences, thus the information contains a chuck of code that is responsible for a variety of actions. The actions depend on the configuration on the users or the consumers end. Coupons, URLS and digital brochures are the information that can be linked to the icon. 

This amazing technology, which SymbolShifters are planning to unmask at the CES 2015 International, allows consumers to connect to the social media such as Facebook. It also allows consumers to shop online and add things to their cart, therefore, enhancing the online experience for the consumer.

Another advantage of this technology is that it enables set by set analytics, i.e. it records the viewer behavior meticulously. This one aspect is very hard to obtain in other orthodox broadcast media. 

The President of SymbolShifters Technology said that the company is looking for a partner who understand the importance of this technology and who can foresee the future.

In addition to this, he said that the company has broken the barrier between the digital world of computers and the conventional television. He then said that whoever controls this amazing and exciting technology will have an edge over its competitors, as this will be the cutting edge for them. 

SymbolShifters technology that is to be displayed at CES 2015 International required a small hardware in order to use it to its full potential. The consumer has to configure this minor hardware. 

CES 2015 International is managed and organized by CEA and it will take place on the 6th of January in LAS Vegas, Nevada. It is a platform that allows individuals and companies from around the globe to introduce and unveil their innovative products and services.  

Read More Hot News About CES 2015.

CES 2015 is going to last for three days, and during these three days technology giants such as Sony, Samsung, LG, and iPhone will introduce their various consumer based products and services. More than 3500 exhibitors will introduce their products at CES 2015 international. 

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M. Affan covers the hottest news that captivate the web today.




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