NBA has announced Wednesday to pull all advertising from VH1's Sorority Sisters show.
It has been several days since the NBA has been under intense pressure from various lobbies regarding pulling its ads from the VH1’s controversial reality show Sorority Sisters. The NBA decided to do what needed to be done and pulled its ads in a final bid to assuage the pressure groups.
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Other ad groups such as Sports Authority, McDonalds and Victoria’s Secret have also pulled their ads from the reality show. This campaign which caused these giants to stop lending adverts to Sorority Sisters was spearheaded by black Americans who were angry at the portrayal of women in the show.
VH1 meanwhile is adamant that there was no such depiction of racist content on its show. Twitter was aflutter with news of the outraged reactions to Sorority Sisters. The program shows black Greek life in a very degrading manner according to the critics.
They may be right and they may be wrong. It all depends which angle you see the show from. As Shakespeare once said nothing is good or bad. Thinking makes it so.
The NBA has pulled all advertising from VH-1 Sorority Sisters.— NBA (@NBA) December 24, 2014
The public is up in arms though at what it deems both sexist and racist to the extreme. Honda and Crayola are also pulling off their ads from the show. Basically, the show is a travesty of African American fraternity life.
It is meant to portray the institution in a negative and demeaning light. The whole shebang is due to infighting between the sorority sisters on the show. The constant catfights just show these females as being against their own sex.
However, VH1 has decided to stick it out and the channel owners point out the high ratings of the show as sufficient justification for its continuation. And while VH1 is not immune to a little criticism or feedback, it has decided that some things are just meant to be.
However, the fact remains that with so many firms and conglomerates pulling their ads from the show, its ratings might drop. It may suffer an isolation of the hardest sort. The scenes where black siren Priyanka Banks dances and prances onstage in Sorority Sisters has been something which has upped ratings alright.
Over 1.3 million people watch the reality TV show regularly. And they are not about to stop tuning in over some politically correct propaganda that reeks of postmodern spiel.