GoDaddy Puppy Grows Up Quickly. Is Now Working In Management

Posted: Jan 14 2015, 9:51am CST | by , in News | Super Bowl


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GoDaddy Puppy grows up quickly. Is now working in Management

GoDaddy revealed today that the puppy appearing in the GoDaddy Super Bowl 2015 ad is now Chief Companion Officer at GoDaddy.

GoDaddy Super Bowl 2015 Ad will feature a puppy. GoDaddy let us know that already several months ago. Today GoDaddy released new photos of Buddy and his new job. The little puppy is not so little anymore. The GoDaddy Super Bowl commercial was shot last month when Buddy was still quite little. He is of course still adorable. 

Danica Patrick and Buddy look very cute together. GoDaddy’s Super Bowl puppy is taking a C-suite role as the company’s Chief Companion Officer starting today. This means he’s putting his ‘off-the-chart’ cute-factor to work even before the new Super Bowl commercial airs.


“As our Chief Companion Officer, Buddy will be interacting with customers, mostly small business owners who are looking for relaxation and a reprieve from their hectic workday,” said GoDaddy Chief Marketing Officer Barb Rechterman who was on-set for Buddy’s two-day commercial shoot. “We’re already booking time with customers … and our own employees are lining up to meet the little guy. All you have to do is look at him and ‘bam,’ your stress level goes down and your mood goes up. It’s a proven scientific fact.”

Buddy, who has grown significantly since the commercial shoot, has his own office inside GoDaddy’s corporate headquarters in Scottsdale. His office features a doggy door and a desk equipped with food and water dishes. He’ll do some traveling and community outreach. He’ll spend nights and weekends with a GoDaddy employee who volunteered to make Buddy part of his own family.

The GoDaddy Super Bowl 2015 ad, created by Barton F. Graf, is called “Journey Home” and reflects the journey of many small business owners who have to be tenacious to triumph. “We’re not revealing plot specifics just yet, but I can tell you the commercial will be unpredictable and twists Super Bowl advertising convention in a way that speaks to how GoDaddy helps make business owners’ lives better by way of easy-to-use technology,” Rechterman said.

I4U News will again bring you full coverage of the Super Bowl 2015 Ads. The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.

Check out our Super Bowl 2015 Dates, Times and FAQ Guide for everything you need to know about the Super Bowl XLIX. Also find out how to watch the Superbowl online.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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