Bud Light shared a series of photos detailing the life-sized Pac-Man maze featured in the Bud Light Super Bowl 2015 Ad titled Coin.
Bud Light followed up last week's release of the Bud Light Super Bowl 2015 Ad teaser with a series of photos giving a close-up look at the life-sized Pac-Man maze everybody is talking about.
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The Bud Light Super Bowl 2015 ad titled "Coin" tells the story of a Bud Light drinker that gets pulled into a life-size Pac-Man game after a night out. The new Bud Light Super Bowl ad is titled Coin and continues the Bud Light Up For Whatever campaign that got launched by the epic Bud Light Super Bowl ad Ian Up For Whatever with Arnold Schwarzenegger.
The photos Bud Light released show the giant coin the Bud Light dude has to use to play the giant Pac-Man game. How did the creatives of the EnergyBBDO agency got the idea to use a life-sized Pac-Man game in the Bud Light ad? I can only imagine lots of drugs were used. On the other hand there was already a VR 3D game that brought a life-sized Pac-Man game to the real world back in 2005 (BBC).
Photos of the Bud Light Pac-Man Maze:
The giant Coin:
This is where you insert the coin:
Inside the maze:
Read all the details about the Bud Light Super Bowl 2015 Ad.
The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.
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