Nissan announced today to raise the stakes and add another 30 seconds to its Super Bowl ad celebrating Dads.
As reported a couple days ago Nissan joins into the big Super Bowl theme this year to celebrate Dads. Besides Nissan, Toyota and Dove will air Super Bowl ads about Dads. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.
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Nissan released the first 10 seconds of The Nissan Super Bowl Ad, which shows a couple having a baby and images of the dad working as a race car driver mixed to soundtrack of Harry Chapin’s song, “Cat’s In the Cradle." The music makes the Nissan ad already great. This soundtrack is an awesome choice.
“We can’t wait to share this emotional story with the Super Bowl audience and we hope seeing the first few seconds will whet America’s appetite to watch the spot during the game,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. “We think we’ve captured and told a touching story about a family’s struggles with work-life balance in our 90 seconds during the game. But what we really want is to start a conversation about family that lasts well beyond the game.”
While many advertisers release their commercials on YouTube in the weeks before the game, Nissan is keeping its full ad quiet until its debut during Super Bowl XLIX on Sunday, Feb. 1.
I4U News will again bring you full coverage of the Super Bowl 2015 Ads. They are here.
The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.