Always, a feminine care brand, will air a 60-second Super Bowl 2015 Ad in its #LikeAGirl campaign. Watch the Always Super Bowl 2015 Ad below.
For a change there is a Super Bowl 2015 Ad that is not about Dads. The Always Super Bowl 2015 Ad is aimed at empowering girls. The #LikeAGirl video shed light on the power of words and how the commonly used phrase “like a girl” – often used as an insult – can have a significant effect on girls’ self-confidence.
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“Since its launch, we have been overwhelmed by the support for the #LikeAGirl video and encouraged by the positive impact it has made so far. When people watch the video, we know it changes their perception of the phrase ‘like a girl’ – and it makes a difference for girls’ confidence,” said Fama Francisco, Vice President, Global Always. “We feel so strongly about this, that we’re now taking this message to a bigger stage, the Super Bowl, so even more people can join us to champion girls’ confidence and change the meaning of ‘like a girl’ from an insult into something positive and amazing.”
The #LikeAGirl mission started with a profound insight – that more than half of girls experience a drop in confidence during puberty and many of them never fully recover. Harmful words can add to that drop in confidence. That’s why Always took a first step last summer by releasing the “Like a Girl” video, and it’s already making a difference. Prior to viewing the film, only 19 percent of girls had a positive association toward the phrase “like a girl.” A recent study shows that after watching the video, 76 percent of girls ages 16-24 no longer see the phrase “like a girl” as an insult, and two out of three men who watched said they would stop or think twice before using “like a girl” as an insult.
Since the launch of the #LikeAGirl video, it has been viewed more than 80 million times in 150 countries and shared by more than 1.5 million people around the world. Even so, only half of American girls, and even fewer men and boys, have seen the film. Always is using the Super Bowl to help spread the message to a broad audience to help redefine the meaning of “like a girl.”
Inspired by the thousands of girls who wrote in and showed what they do like a girl, Always is sending Karlie Harman (Photo above) to this year’s Super Bowl. The Always team saw Karlie’s story through the “Together We Make Football” campaign and was so moved they decided to bring her to Phoenix as an Always “Like a Girl” ambassador. Karlie, 15, is a quarterback and the only girl on her football team in Northern Virginia, an NFL “Together We Make Football” finalist, a veteran’s charity founder, and a perfect example of a girl who can run, throw and amaze everyone #LikeAGirl on and off the field. In addition to giving her a once-in-a-lifetime experience with the sport she loves, Always hopes Karlie’s story will inspire other girls to make “like a girl” mean amazing things.
“I love football so I never thought twice about being the only girl on the team, even though there were lots of people who doubted my ability to play just because I’m a girl. I’m lucky for the support of my family and friends, who encouraged me to follow my dreams no matter what,” said Karlie Harman, teen football player. “I am so excited to be going to the Super Bowl to represent Always and spread the message about #LikeAGirl so that girls everywhere can be proud of doing things #LikeAGirl.”
I4U News will again bring you full coverage of the Super Bowl 2015 Ads. They are here.
The Super Bowl 2015 will take place on February 1, 2015 in Arizona. The Super Bowl XLIX game will be played in the University of Phoenix Stadium in Glendale. NBC is broadcasting the Super Bowl 2015. The Super Bowl 2015 Halftime Show will be performed by Katy Perry. The constantly updated Super Bowl Ads List is tracking all 2015 Super Bowl Ads.
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