Furious 7 leads the box office intakes with a glorious $384 million innings worldwide on its opening weekend.
Half of the $384 million gross for Furious 7 was taken at the domestic box office with $190 million earned in the US. The 7th installment of the race car franchise has gone on to become the fourth highest grossing opening film of all time.
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The success of the Furious 7 can be attributed to a multitude of factors. First off the last installment Fast 6 already developed a storyline and anticipation for Furious 7.
Secondly the studio Universal promoted the film as the last opportunity to watch a Fast and Furious movie, the tagline pushed by Universal said ‘One Last Ride’.
Thirdly the death of veteran Fast and Furious star Paul Walker created more eagerness as it would be the last time to see him onscreen.
After Paul Walker’s death in a freak car accident in 2013 the producers were in a bit of a difficulty as to how to proceed with the release of Furious 7. Walker had already filmed a majority of the film scenes before his death but a few cut were required.
The studio ultimately decided to delay the release date of Furious 7 from the original date of July 2014 and hired Paul Walkers younger brothers to fill in for some scenes.
The audience for Furious 7 consists of an even distribution of men and women, with 52% males and 49% females having turned up at theaters to watch the film. According to Box Office Mojo, Furious 7 is guaranteed to cross the $300 million mark at the domestic box office even if the hype dies down very soon.
On the international market Can is the biggest grosser and the film is yet to be released there which means a large intake in gross may be impending. Some analysts even suspect the film may the first from the Fast & Furious franchise to cross the $1 billion mark.