Besides the Apple Watch Apple also launches the all new 12-inch MacBook, hailed as the future of laptops, but it has problems.
Apple releases the all-new MacBook today along with the Apple Watch Pre-order start. The new MacBook is the thinnest and lightest Macs ever. Every component of the new MacBook has been redesigned to create a laptop that weighs just two pounds and is 13.1 mm thin.
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The new MacBook features a 12-inch Retina display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is dramatically thinner and highly responsive, the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac, the new compact USB-C port for data transfer, video out and charging in a single connector, and a new battery design that maximizes every millimeter of space to deliver all-day battery life. And, for the first time, MacBook is available in three aluminum finishes: gold, silver and space gray.
“Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.”
While this sounds all great, the first reviews of the MacBook point out issues with battery life, performance and a single USB Type-C port is not enough. While the new MacBook is a stunner and shows the future of laptops, the consensus is that a MacBook Air or MacBook Pro are the more reasonable choices today. The MacBook has to fight to make its stance and it will likely take a MacBook version 2 to achieve that.
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The all-new MacBook will begin shipping Friday, April 10th through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. MacBook comes with a 1.1 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.4 GHz, 8GB of memory, 256GB of flash storage and Intel HD Graphics 5300 starting at $1,299 (US); and with a 1.2 GHz dual-core Intel Core M processor with Turbo Boost speeds up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 starting at $1,599 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook.