Apple just released three TV ads marking the launch of the Apple Watch.
Apple released three 1 minute Apple Watch TV ads titled "Rise", "Us" and "Up." All three ads are focusing on emotions of people during their day. There is no single word spoken. The ads just show people in different situations using the Apple Watch. The taptic engine is a focus and the new communication features.
Apple Watch Ads
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The Apple Watch ships today to the first customers. The launch of the Apple Watch is unusual as there is no stock available in Apple Stores. Only a handful high-end fashion retailers got stock today. Lines have already formed over night at those stores. This "silent" launch is keeping the Apple Watch launch unoticed to consumers that are not following Apple's every move.
The Apple Watch is though sold out until June. There is no attention needed right now.
The Apple Watch starts at $349 for the small case (38mm) Sport Edition. The Apple Watch Pre-order started on April 10 in 9 countries (Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US) and the Apple Watch ships on April 24.
Apple Watch introduces a new design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, a new way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a quick way to access Siri. The Retina display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to access controls within Apple Watch apps.
The Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone. Besides the smart watch features the Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard when synching regularly with the iPhone.
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