Buzzsumo analyzed over 10 million articles published by the most popular sites on the web during May, to find those with the highest average number of shares per post.
Social media analytics company Buzzsumo released the most shared sites on the web for May 2015. The company sliced and diced data to create several rankings that give insight into which sites on the web have the most social active community.
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The first ranking looks at the biggest brands on the web. Here Buzzfeed leads by a huge margin in terms of average shares per post.
Buzzsumo co-founder James Blackwell says: "It’s clear from the chart above that BuzzFeed is still very much in a league of it’s own when it comes to consistently creating highly shareable content. With an average of 5517 shares per post, they got nearly 3x more shares than runner-up Huffington Post. However, it’s worth noting that BuzzFeed also produced the lowest volume of articles in the top 10. We found 7236 shared articles published by BuzzFeed in May, compared to The Guardian’s 13k, Huffington Post’s 15k and a whopping 32k from the BBC. So on sheer share volume the picture is probably different."
Looking at the most shares sites overall the top brands are nowhere to be seen in the top 10. iflscience.com is leading this ranking, ahead of boredpanda.com and disney.com.
"The picture here is very different. Since the entry level was just 100 articles, we’ve opened the floodgates to a diverse range of smaller publishers and the major players have vanished. On average they produced just 463 articles during May. So it’s unlikely they could keep up these numbers if they started producing as much content as our major publishers, who published an average of 13,432 articles over the same period. Nevertheless, IFLscience achieved a huge average of 22,557 shares per post over 450 articles. The runners-up are also a lot closer. Bored Panda, a site that allows anyone to upload content, came in a close second with 19,825 shares and Disney also did exceptionally well." says Blackwell.
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Our editorial team is using the buzzsumo service to spot trending stories on social media. It works quite well.