Snapdragon 810 sales fails to impress due to its overheating issues
Ever since its announcement, Qualcomm’s Snapdragon 810 has proved to be a problem child for the chip maker. It got involved in numerous controversies time and time again. The main center of attention was the overheating issues and no matter what the chip maker would do, the criticisms never stopped coming in.
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It’s not like Qualcomm didn’t try to fix the issue. It went the distance and released various fixes and improvements to calm the beast down, but Snapdragon 810 just couldn’t tame down when under pressure. In fact, it got so hot, that it actually scared away one of its biggest clients – Samsung, which decided to go in-house with its chipset this time around, a decision which plays a huge role in the success of Samsung Galaxy S6 and S6 Edge.
Those who dared to sustain the heat suffered the consequences. Burn marks were in the form of sluggish sales. It would appear to some that Snapdragon 810 helped dig its own coffin. It all started with the HTC One M9 where the overheating issue truly revealed itself, whereas, it seems like Sony Xperia Z3+ and Xperia Z4 will be the final nails to the coffin, and mark an end to an extremely hot and short-lived party. What makes it even more interesting was the fact that Sony Xperia Z3+ and Xperia Z4 featured a revised version of the Snapdragon 810 chipset dubbed ‘v2.1’ and even this couldn’t stop it from sweating.
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At this point, it is safe to say that the design constituted a major flaw and falls under ‘beyond repair’ category. Snapdragon 810’s failure marks an important turn in the smartphone industry. It could very well be the driving force that reshapes the mobile industry dramatically in the years to come.