Samsung released a video in Argentina showing their big rig trucks equipped with giant screens on the back showing the road ahead of the truck.
Samsung shows off a great solution to make roads safer. The Samsung Safety Truck concept equips big rigs with a giant screen in the back displaying what happens in front of the truck transmitted by wireless cameras mounted in the front. The big rig becomes "invisible" and cars behind it see when it is save to overtake.
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Advertising company Leo Burnett in Buenos Aires created the initiative "The Safety Truck" for Samsung's Argentinian corporate office to promote road safety. The idea roots in the extreme high road casualties in Argentina. According to Samsung almost one person dies every hour in a traffic accident. 80% of these accidents happen on roads mainly from drivers trying to overtake.
Every car driver knows how difficult it is to overtake a big truck on the road. It is frustrating. The Samsung Safety Truck would make overtaking a lot easier, but can this be made practical? Trucks tend to get dirty at the back very quickly. The screen would need to be cleaned all the time.
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An idea would be to transmit the signal of those cameras mounted on the truck via Wi-Fi to the entertainment system in cars. Drivers could then see on the screen if a car is approaching from ahead of the truck. This could work great and does not require a big screen mounted on the back of a truck - but then Samsung is wants to sell more screens.