Samsung, Pearl TV and Sinclair Broadcast Group partner to speed up development of broadcast of 4K Ultra High Definition TV (UHD TV) .
Samsung, Pearl TV, a partnership of nine leading TV broadcast companies, and Sinclair Broadcast Group partnered to speed up implementation of the new broadcast and 4K Ultra High Definition TV (UHD TV) standard. Samsung, Pearl TV and Sinclair will work collaboratively to support the development and the implementation of the new Advanced Television Systems Committee (ATSC) 3.0 standard.
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“Samsung is developing truly amazing innovations in home entertainment,” said John Godfrey, Senior Vice President, Public Policy, Samsung Electronics America. “But for consumers in America to benefit fully from these innovations in unparalleled picture quality, wireless portability, and functionality, we need a new standard for the Next Generation of Broadcast UHD TV. ATSC is making great progress in developing the technical standard. It is now time for the industry to step forward with technical and consumer testing and other collaboration to speed the implementation of the new standard. We are pleased to announce this Memorandum of Understanding with Pearl TV and Sinclair to help develop and speed the standard’s implementation.”
“The transition to a broadcast platform that is based on Internet Protocol technology opens new avenues of service for broadcasters and exciting new choices for viewers of free over-the-air television. The new capabilities of ATSC 3.0 will enhance the existing consumer experience and open doors to new services from local broadcasters. UHD TV broadcasting is one such benefit, and viewers will also enjoy an enhanced experience in the home and on the go and more services from local stations which are the bedrock of many communities. Our investors and their stations look forward to developing these enhancements for the benefit of our viewers throughout the country” said Anne Schelle, managing director of Pearl TV.
“The broadcast industry is in a unique position to usher in a new era of television. Sinclair has been leading the charge to ensure that broadcasters have the technological capabilities to deliver the services that consumers and our advertising partners demand. The new standard will provide a reliable IP data distribution platform, allowing us to build off of our core business, multiply the value it brings to existing partners, and open partnering opportunities in new video/data markets,” stated Mark Aitken, Vice President of Advanced Technology for Sinclair.
The three organizations will perform technical, field, and consumer testing and other collaboration to support the implementation of the evolving next--generation broadcast standard. In addition to testing, the Parties will research ways to enhance reception and to deliver new, immersive services such as UHD TV, High Dynamic Range, portable reception, interactivity, targeted advertising, and 21:9 ultra-wide content. They will also focus on defining product concepts and technologies that enhance consumer interest and support infrastructure requirements.
Finally, the companies will work to demonstrate to the public the opportunities and potential benefits supported by the evolving ATSC 3.0 Standard.
Pearl TV is a partnership of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities. The organization consists of nine of the largest broadcast companies in America including: Cox Media Group, the E.W. Scripps Company, Gannett Co. Inc., Graham Media Group, Hearst Television Inc., Media General Inc., Meredith Local Media Group, Schurz Communications and Raycom Media.
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Interestingly there is a German TV Shopping channel named also Pearl TV. The also announced a pioneering project in UHD broadcast recently to be presented at the IFA 2015 this fall.