The Los Angeles Clippers introduced their new logo on June 18. Clippers owner Steve Ballmer unveiled his team's new logo during a guest appearance on "Conan" on Thursday.
The Los Angeles Clippers have a new logo.
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Clippers owner Steve Ballmer unveiled his team's new logo during a guest appearance on "Conan" on June 18, per Rowan Kavner of the team's official website. Ballmer emphasized people have been clamoring for a new-look Clippers team, so management obliged.
Ballmer told Conan O'Brien the change marks the beginning of a new era for the Clippers:
"They want a happy ending to the story. This kind of downtrodden thing with this kind of funny ruler, 'Boom, let's switch it around!' I bought the team so late we couldn't do much, but now we're in a new scene, the new Clippers, the new Clipper logo for example.
"Let's face facts. You look back at the history of the Clippers, it's not a happy history. So I bought the team about a year ago in kind of unusual circumstances at the time, and we've said, 'Hey, something's happening here.'
"I believe in our team. I think we've got a heck of a team. I think we've got an opportunity to go all the way, and it's just unrealized opportunity. Besides, we don't really love those guys in Golden State very much. They're not our guys! But it's going to happen for us."
In a separate press release on the Clippers' official website, Ballmer discussed how exciting this change is for the team's fans:
"This is an exciting time to be a Clippers fan. We have one of the top teams in the NBA, and now we have introduced a new look that is bold, edgy, powerful and truly representative of us turning the page and entering a brand new age."
Ballmer has introduced a new attitude to the organization -- he is frequently seen at courtside cheering the team on. Kavner says this philosophy "includes passion, commitment, tenacity sticking with things and the idea that when something knocks you down, you've got to get up and keep coming."
Ballmer joked he gets his boost from drinking iced tea. He also his experience as a college football team manager has helped him tremendously in terms of pumping up the Staples Center crowd, per Clippers.com.
According to the team's official website, the Clippers retained white, blue and red "while adding black to provide a modern edge."
The Clippers.com press release describes the other details of the team's new look:
"The curved lines in the primary Clippers woodmark symbolize the horizon of the ocean as seen from the bridge of a Clipper ship -- alluding to the team's nautical theme roots.
"Unique, iconic and a distinctly 'L.A.' logo, the Clippers new LAC monogram depicts a blue 'C' wrapping around the L.A., literally embracing the city. The stacked L.A. also takes the shape of a basketball court signifying 'L.A. Basketball.'
"In addition, the silver lining seen in the Clippers woodmark signifies the renewed collective optimism of Clipper Nation."
The team's home uniforms will be white with the new "CLIPPERS" woodmark emblazoned on the front. As for the road jerseys, they will be in red with the new logo featured on the front side, per Clippers.com.
The Clippers will also unveil alternate black road uniforms in the near future, per their official website.
Ballmer, head coach Doc Rivers and former Clippers players distributed t-shirts with the new logo to people in the Los Angeles area on Thursday.
Cuttino Mobley joined Ballmer in giving out the shirts and cupcakes at Sprinkles in downton Los Angeles while Rivers teamed up with Clippers announcer Ralph Lawler in handing out shirts and hot dogs at Pink's in Hollywood, per ESPN Los Angeles' Arash Markazi.
By involving Clippers alumni in the team's latest campaign, it is seen as a first step in building an alumni network which did not exist under Sterling, per ESPN Los Angeles.
According to Markazi, Ballmer has been planning to rebrand the Clippers ever since he purchased the team for $2 billion in Aug. 2014 amid alleged racist comments made by former owner Donald Sterling.
Ballmer's plan began to gain momentum when he hired Gillian Zucker as the Clippers' president of business operations, per ESPN Los Angeles.
Ballmer also emphasized to Markazi he has no plans of changing his team's name:
"The word 'Clippers' means something now; it didn't much probably a year-and-a-half ago but it means something today.
"If I was to give you my visceral view, my track record is on display. Here we are, 30 years later, and 'Windows' is still called 'Windows.' It hasn't changed its name."
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